What is MDM ? Oracle's enterprise master data management (MDM) suite of products consolidates and maintains complete, accurate, and authoritative master data across the enterprise and distributes this master information to all operational and analytical applications as a shared service.

Oracle has done some major enhancements in Siebel UCM  8.1. Siebel experts editorial team has listed below point during discussion with Siebel UCM Consultant Prashant Jha.
* These major enhancement in Siebel UCM  8.1 are with reference to Siebel UCM 7.8

Siebel Universal Customer Master Applications:
For any successful CRM implementation, dependency is on each customer having only one identity across various applications. 
Siebel Universal Customer Master Applications (Siebel UCM Applications) provide
a Siebel platform that functions as the master file for an organization’s enterprise wide customer information
 Case: X is big organization with its business A1, A2, A3 etc, now the hypothetical scenario is that they all implement Siebel sales, Services and Marketing. And now no two organizations have same DB so there is redundancy of all customer profile
 Drawbacks

Different and Inconsistent data
Accuracy, integrity is not there

 What …

 Siebel Universal Customer Master Scenario and Case study
The following business scenario is designed to provide guidance for a potential
Siebel UCM Applications deployment. The business institution and its existing
implementation are described, followed by the benefits of the Siebel UCM
Applications and Siebel Universal Application Network solution. A review of the
integration process with back-office systems is also included.

 
 
 
Business Client
A large, successful Telocome institution [ABC] has evolved into a national enterprise with
offices and business units in several locations across the country. Its core telocome provider
systems include Mobile connection, land Line, and Broad Band. It also offers setellite …