Post by Manohar Singh Niranjan
The CRM includes a business practice that combines software solutions with business objectives to develop vendor-client relationships. When CRM is effective, it improves internal processes within the business and personalizes the organization’s external relationships. The overall benefits of CRM software include extending the company’s value across the firm through data integration, increasing customer retention and loyalty, and responding effectively to competition in the marketplace.

Campaign management functions include:

Target groups formed from the client base according to selected criteria
Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, post)
Tracking, storing, and analyzing campaign statistics, including tracking responses and analyzing trends