POC on Apple iPad integration with Oracle Siebel CRM.
Integration of Oracle Siebel CRM with Apple iPad would provide an excellent opportunity to Oracle Corporation to demonstrate not only the ease of extending Siebel CRM to mobile and RIA platform but also how companies can increase customer relationship in this mobile oriented world.

Siebel uses Denormalized Columns to improve the performance of query operation in view where data visibility is restricted using Siebel View modes like Organization, Position etc. Denormalized columns are generally created for columns most frequently used for query like Contact First Name, Last Name etc.